Westlake Global Compounds

Overview

This project involved a full-scale redesign of Westlake Global Compounds’ website to reflect the company’s evolving brand and services. I worked closely with the lead UX designer to modernize the website's user interface, bringing in a fresh, updated look and improved user experience.

Challenge

The original site had a dated design and lacked the visual appeal needed to effectively communicate Westlake’s capabilities. The goal was to create a more dynamic and modern user interface that would enhance user engagement, while also staying consistent with the company's professional image and global reach.

Results

As the Lead UI Designer, I translated the updated brand identity into a sleek, modern design. Working alongside the UX designer, I ensured that the new layout was visually engaging and intuitive to navigate. The updated website successfully introduced a fresh look, aligning with the company’s growth and global positioning. The redesign also improved usability across devices, ensuring an optimal experience for all users.

Check out the transformation from the original here to the final design here.