Sonnys BBQ

Overview

This project focused on modernizing Sonny’s BBQ’s website by translating provided wireframes into a cohesive, production-ready interface. The goal was to elevate usability and visual clarity while preserving the brand’s established tone and regional identity.

Challenge

The primary challenge was balancing modernization with brand familiarity. The existing site required improved navigation structure, clearer content hierarchy, and stronger emphasis on key conversion paths such as locations and catering. Updates needed to enhance usability without disrupting the brand’s visual consistency or customer expectations.

Results

As the UI Designer, I translated approved wireframes into a responsive interface system, refining typography, spacing, and component consistency to improve clarity across desktop and mobile. I enhanced navigation patterns and visual hierarchy to surface priority actions more effectively.

The final result delivered a cleaner, more structured digital experience with improved accessibility and stronger alignment between user flows and business goals.

Check out the live site here: Sonny's BBQ