Do My Own
WEB DESIGN
UI/UX DESIGN
Overview
DoMyOwn underwent a digital rebrand and website redesign aimed at expanding its audience while preserving its DIY-focused value proposition. The initiative centered on modernizing the visual system and restructuring key landing experiences to improve clarity and product discovery.
Challenge
The existing digital experience lacked strong visual hierarchy and consistent component structure across landing pages. The redesign needed to balance brand evolution with usability improvements, ensuring key products, subscription services, and differentiators were surfaced more effectively across desktop and mobile.
Results
I contributed to the development of refreshed visual systems and responsive landing page frameworks aligned to the updated brand direction. Wireframes were translated into scalable interface layouts, refining typography, spacing, and modular components for improved clarity and reuse.
The redesigned system enabled consistent implementation across landing pages and campaign touchpoints, improving structural cohesion while maintaining flexibility for ongoing marketing initiatives.
