Do My Own
WEB DESIGN
CAMPAIGN DEVELOPMENT
Overview
The project involves a rebranding and redesign of DoMyOwn's website, landing pages, and other communications to reach a wider audience while retaining the company's strong customer service offering and DIY approach to pest control.
Challenge
The DoMyOwn brand needed to be reinvigorated to appeal to a broader audience while still retaining its focus on affordable, professional-grade pest control products for DIY customers. The existing visual identity was outdated and needed to be refreshed. Additionally, the website and landing pages needed to be redesigned to better highlight key products, services, and differentiators such as subscription services and award-winning customer service.
Results
My team and I started with a content audit and branding strategy to create multiple concepts based on key messaging while expanding the visuals within the branding. The new visual identity was based on the current logo, with repeatable elements referencing the petal shape to create a fresh yet familiar look. Multiple wireframes and design options were created for a landing page re-introducing the DoMyOwn brand with a focus on key messaging. The selected layout was then brought to life with the new design and branding applied. The design was optimized for tablet and mobile devices to ensure an optimal user experience, and implemented across direct mail, social, and digital advertisements. The new branding and design elements were designed to be versatile and reusable across all types of communications, demonstrating their ability to be reconfigured and reused to save time and resources.
Want to check out the comprehensive case study, which includes detailed user flows, mind mapping, and extensive research? Please feel free to reach out to me, and I will be delighted to provide you with a personalized copy of the case study.
