AID USA

Overview

This project involved a full-scale redesign of Aid USA’s website to modernize the digital experience and improve structural clarity. As the sole designer, I led both wireframing and UI execution, translating business requirements into a responsive, production-ready interface.

Challenge

The existing site lacked clear visual hierarchy and cohesive structure across service pages. The redesign needed to improve information flow, strengthen navigation clarity, and ensure accessibility across devices while aligning with the organization’s mission.

Results

I developed new wireframes and translated them into a structured UI system, refining layout grids, typography scale, and responsive behavior across desktop and mobile. The redesigned platform improved navigation clarity, strengthened content hierarchy, and delivered a more consistent, accessible user experience. The transformation from the old site to the new site resulted in a much-improved user experience and a more modern representation of the brand.