Aarons Inc.
UI/UX DESIGN
WEB DESIGN
Overview
Aaron’s is a national lease-to-own retail platform operating across physical stores and a high-traffic e-commerce site. The initiative focused on modernizing digital touchpoints and ensuring visual and accessibility consistency across web and campaign executions.
Challenge
The brand required a cohesive digital system that maintained strict brand standards while supporting high-volume marketing initiatives and e-commerce workflows. Deliverables needed to be accessible, scalable, and adaptable across multiple campaign launches without compromising usability.
Results
As a Visual/UI Designer, I contributed to the execution of responsive web experiences and digital campaign assets aligned to an established brand system. I ensured consistency in typography, spacing, and component usage across landing pages and promotional flows, improving clarity and cross-channel cohesion.
The initiative strengthened digital consistency across web and campaign touchpoints while reinforcing accessibility standards within a fast-paced retail environment.
